Writer in The Jungle

I recently attended the launch of the GAC Emkoo at Melrose Arch, and what a night it was! GAC Motor didn’t just introduce a car—they brought together an entire community, from media professionals and dealers to executives from different organisation functions. It was clear that everyone had a role to play in making this launch a success, and that collaborative energy was palpable throughout the event. As soon as I arrived, the atmosphere was buzzing. One of the highlights (and certainly a crowd-pleaser) was the open bar, serving everything from classic cocktails to signature drinks. The bartenders were on point, making sure that everyone had a drink in hand as we mingled and discussed the unveiling. Alongside the bar, the delicious food provided an elegant touch—think South African delicacies, mini sliders, and beautifully presented charcuterie boards that kept us well-fed while we explored the new Emkoo up close. What made the event stand out was how GAC brought in voices from differe